- Corporate
- Vision & Value
![tafe core-values]()
- Milestones
![TAFE Milestones]()
- History
![Tafe History]()
Corporate brochure - 65th Square
- Mallika Srinivasan
![TAFE Chairman and Managing Director mallika srinivasan]()
- A Sivasailam
![TAFE Former Chairman sivasailam]()
- S Anantharamakrishnan
![TAFE Founder Chairman Anantharamakrishnan]()
Recent Happenings - NEWS Room
Corporate
TAFE - Tractors and Farm Equipment Limited, is an Indian tractor major incorporated in 1960 at Chennai, India, with an annual turnover in excess of INR 12,500 crores Read More...
Leadership
Mallika Srinivasan, Chairman and Managing Director, commitment to excellence and contribution to Indian agriculture machinery business. Read More...
- Vision & Value
- Business
Awards and Milestones
Year
1960
1961
1981
1995
1997
2000
2002
2005
2009
2010
2011
2012
2013
2014
2015
2016
2018
2019
2020
2021
2022
2023
2024
2024
2024
ITOTY 2024
- Best Tractor for Commercial Application - Massey Ferguson 8055 Magnatrak
- Orchard Tractor of the Year - Massey Ferguson 6028 MaxPro 4WD
- Best Tractor Between 31-40 HP - Eicher PRIMA G3 333 Super Plus
- Best CSR Initiative JFarm Services
2023
2023
ITOTY 2023
- The Classic Tractor of the Year - Massey Ferguson 1035 DI
- Launch of the Year - Eicher PRIMA G3 Range of Tractors
- Best Tractor Between 41-45 HP - Massey Ferguson 244 DYNATRACK 4WD
- Best CSR Initiative - JFarm Services
2022
2022
Best Employer - TAFE JRehab Centre by Government of Tamil Nadu
2022
Farm Power Awards 2022
- Tractor of the Year 31-40 HP - Massey Ferguson 7235
- Best Launch of the Year - Eicher 280 4WD
- Best CSR Initiative - JFarm Services
- Best Digital Intervention - JFarm Services
By Agriculture Today Group
2022
Tractor of the Year 2022
- Tractor of the Year - Massey Ferguson 246 DYNATRACK
- Tractor for Commercial Application - Eicher 557
- CSR Initiative - TAFE
- Sustainable Tractor of the Year - Massey Ferguson 241 DYNATRACK
By Tractor Junction
2022
Kaleido Awards 2022 - June 2022
- Surrogate Communication of the Year - TAFE - Be a #FarmDost | 100 Farmers. 100 Stories.
By ET Brand Equity
2022
Olive Crown Awards 2022
- Green Brand of the Year - JFS Free Tractor Rental Scheme | Silver
- Event - TAFE - Be a #FarmDost | 100 Farmers. 100 Stories. | Silver
- Digital - TAFE - Be a #FarmDost | 100 Farmers. 100 Stories. Virtual Gallery | Silver
By International Advertising Association (IAA) India Chapter
2021
2021
Indian Tractor of the Year 2021
- The classic tractor of the year - Eicher 242
- The Best Tractor Between 46-50hp - Eicher 551
By Tractor Junction
2021
National Awards For Excellence
- Most Admired Farm Equipment Company: TAFE
- Emerging Brand for Rural Impact: JFarm Services
- Agriculture initiative of the Year Award: JFarm Services - Free Tractor Rental Scheme
- Organization with Best CSR Practices for Rural Development: TAFE
By CMOAsia
2020
2020
Apollo Farm Power Awards
Tractor of the Year (>50 hp) - MF 9500
Tractor of the Year (41-50 hp) - Eicher 551 Super+
Most stylish tractor of the Year - MF 6028
Farmer’s choice - Brand award - Massey Ferguson
By Agriculture Today Group
December, 2020
6th StratComm Asia Summit and Awards
- Most Innovative use of Social & Digital Media
- Corporate Communications Team of the Year
By Inventicon
August, 2020
YouTube Creator Award - Silver Play Button
- For crossing 100,000 Subscribers on the TAFE Corporate YouTube Channel
From YouTube
April 9, 2020
ET-Brand Equity Kaleido Awards
Two Awards for Corporate Communications
- Gold: Best Campaign in Agriculture & Agri-Tech - JFarm Services
- Silver: Best Campaign in CSR - TAFE Be a #FarmDost Initiative
By ET-Brand Equity
February, 2020
2nd Edition Corporate Communications Awards
TAFE Corporate Communications for Brand Building
- Brand of the Year - TAFE Corporate
- Best In-house Corporate Communications Team of the Year
- Best CSR Strategy of the Year
- Best Influencer / External Communication of the Year
- Best Use of Content Marketing in Communication Strategy
By Transformance Forums
2019
2019
Farm Power Awards
TAFE won three Tractor of the Year Awards
Massey Ferguson 245 SMART (41-50 hp)
Massey Ferguson 9500 SMART (>50 hp)
Eicher 242 (<30 hp)
By the Indian Chamber of Food and Agriculture (ICFA)
2019
ZERO PPM Award
- TAFE Engineering Plastics & Tool Room Division
By Toyota Kirloskar Motor Private Limited
January, 2019
Special Award for TPM Achievement
- TAFE's - Engineering Plastics & Tool Room Division, Chennai
By Japan Institute of Plant Maintenance (JIPM)
January, 2019
Special Award for TPM Achievement
- TAFE Engineering Plastics & Tool Room Division, Doddaballapur Plant, Bengaluru
By Japan Institute of Plant Maintenance (JIPM)
2019
“Unnatha Suraksha Purashkara” Safety Award
TAFE Doddaballapur Plant
By National Safety Council
2019
Centre Convention for Quality Concepts
10 Gold Awards: TAFE Doddaballapur Plant
7 Gold Awards: TAFE Madurai Plant
1 Gold Award: TAFE JRehab Centre
By Quality Circle Forum of India
2019
Manufacturing Leadership Awards
- Supply Chain Leadership Award - PROSPERO
- Operational Excellence Leadership - Synchron
- Operational Excellence Leadership - 6 weeks delivery for exports market
National Association of Manufacturers
October, 2019
ACEF’s 8th Asian Leaders Forum & Awards
TAFE wins 10 awards for Brand Building and CSR including Gold awards for:
- Most Admired Organization for Social Cause - TAFE Corporate
- Asian Good Company of the Year - TAFE Corporate
- Overall Excellence in Social Responsibility - TAFE Corporate
- Best use of Digital Media - Massey Ferguson India
- Best Media Relations / PR Campaign - JFarm Services
- Most Admired Activity for Sustainable Development in Rural Area - JFarm Services
By Asian Leaders Forum & Awards (ACEF)
February 16, 2019
TAFE Wins 12 Awards at the Public Relations Council of India’s
9th Annual Excellence Awards
For TAFE Corporate Communications
PRCI Crystal Award for Excellence in Corporate Communications
For TAFE – Be a #FarmDost
Gold Award for Public Service Advertisement & Silver for Advertisement Campaign (Television)
February 15, 2019
PRCI Chanakya Award for Social Leadership
For Outstanding Contribution to the Profession, Industry & Society
- Public Relations Council of India (PRCI)
February 14, 2019
Agriculture Initiative of the Year Awards &
Innovative Ideas for Rural Development Award
TAFE – JFarm Services
- Rural Marketing Forum & Awards 2019
February 14, 2019
Organization with Best CSR Practices for Rural Development
- Rural Marketing Forum & Awards 2019
2018
January, 2018
Special Award for TPM Achievement
- TAFE Sembiam Plant
By Japan Institute of Plant Maintenance (JIPM)
June 13, 2018
Frost & Sullivan Global Manufacturing Leadership Awards
- Enterprise Integration and Technology Leadership Award for “TAFE Digital Quality Management System”
- Supply Chain Leadership Award for “TAFE Supplier Risk Management Model”
- Supply Chain Leadership Award for “TAFE Differential Engagement Model”
April 07, 2018
7th Global ACEF Customer Engagement Awards
For TAFE – Be a #FarmDost
Gold Award – Television (Creativity)
Gold Award – Events & Promotions (Successful use of CSR)
Bronze Award – Events & Promotions (Successful use of Technology)
For TAFE TRIBE
Gold Award – Retail Touch Points & Merchandising (Effectiveness)
April 02, 2018 TAFE Acquires the Iconic IMT Tractor Brand
March 10, 2018
TAFE wins 15 awards at the Public Relations Council of India’s (PRCI) 12th Global Communication Conclave
-15 PRCI Collateral awards
- TAFE – ‘Be a #FarmDost’ wins the prestigious Chanakya Award for Communication Idea of the Year
March 06, 2018
Olive Crown Award (Silver)
Events Category
TAFE - Be a #FarmDost initiative
For 'Creative Excellence in Communicating Sustainability'
- International Advertising Association (IAA) India Chapter
February 17, 2018
Making of Developed India Awards
Best Marketing Campaign of the Year (Agriculture)
TAFE - Be a #FarmDost initiative
Recognizing the efforts of the initiative to increase awareness and respect towards farmers and the farming community.
- Making of Developed India Awards
February 14, 2018
Social Development Campaign of the Year
TAFE - Be a #FarmDost initiative
In recognition of 'Initiatives that influence individuals and communities for the greater social good'
- Rural Marketing Awards 2018
2016
2016
Champion of Champions Award
For winning 16 Corporate Collateral Awards at the 10th Global Communication Conclave.
- Public Relations Council of India (PRCI).
2016
Marketer of the Year – Social Impact
TAFE - 'Be a #FarmDost' initiative
- Direct Marketers Association, India (DMAI).
2015
January, 2015
Special Award for TPM Achievement
TAFE Sembiam Plant
By Japan Institute of Plant Maintenance (JIPM)
2015
TAFE Sembiam Plant received four Awards in the Engineering Category
(for the assessment years 2014 and 2015)
- 2014: 1st Place for the Lowest Weighted Accident Frequency Rate
- 2014: 2nd Place for Longest Accident-free Period in Terms of Man-hours
- 2015: 2nd Place for Lowest Weighted Accident Frequency Rate
- 2015: 2nd Place for Longest Accident-free Period in Terms of Man-hours
By the Directorate of Industrial Safety and Health, Government of Tamil Nadu
2015
Star Performer Award
Large Enterprise (Agricultural Tractors), for outstanding contribution to Engineering Exports for the year 2012-13.
- Engineering Export Promotion Council, India.
2014
2014
National Safety Appreciation
National Safety Appreciation TAFE Sembiam Plant
- National Safety Council, India.
2014 TAFE’s second overseas plant TAFE’s second overseas plant inaugurated at Changshu, China.
2013
2013
Agriculture Leadership Award
For industry leadership in empowering farms and Indian farmers
- Agriculture Today
2013
JIPM Award for TPM Excellence in Category B
TAFE Engineering Plastics Division - Maraimalai Nagar Plant
- Japan Institute of Plant Maintenance.
2013
JIPM Award for TPM Excellence in Category B
TAFE Engineering Plastics Division – Doddaballapur Plant
- Japan Institute of Plant Maintenance.
2013
Excellence Award
Manufacturing Supply Chain Operational Excellence Award – Automobiles
- Asia Manufacturing Supply Chain Summit – Second Edition.
2013
PRCI Chanakya Award
PRCI Chanakya Award - Corporate Citizen of the Year
- Public Relations Council of India.
2013
Best Employers Award
TAFE named Best Employers in India, 2013
- Aon Hewitt Best Employers 2.0 | India 2013.
2012
2012
Green Award
TAFE Madurai Plant
- Tamil Nadu State Government.
2012
GKD Outstanding Organization Award
NIQR - GKD Outstanding Organization Award
- National Institute for Quality and Reliability.
2012
Significant Achievement
Commendation for Significant Achievement on the journey towards Business Excellence in the Second Band (550-600)
- CII-EXIM Bank.
2011
2011
JIPM Award for TPM Excellence in Category A
TAFE Sembium Plant
- Japan Institute of Plant Maintenance.
2011
India Manufacturing Excellence Award
India Manufacturing Excellence Award TAFE Madurai Plant
- Frost & Sullivan.
2010
2010
Strong Commitment to 5S Award
TAFE Doddaballapur Plant
- Confederation of Indian Industry (CII).
2010 TAFE’s first overseas plant TAFE’s first overseas plant established at Manisa, Turkey.
2010 Revenue and Sales US $1 Billion in revenues and sale of 100,000 tractors accomplished
2010 India’s largest Tractors exporter TAFE becomes India’s largest exporter of tractors.
2009
2009
Significant Achievement
Commendation for Significant Achievement on the journey towards Business Excellence
- CII Exim Bank.
2005
2005 Eicher Tractor Eicher's tractor business based out of Bhopal, Madhya Pradesh, Engines plant at Alwar, Rajasthan, and Transmissions plant at Parwanoo, Himachal Pradesh, acquired under TAFE Motors and Tractors Limited (TMTL).
2002
2002 Second Engineering Plastics plant Second Engineering Plastics plant established at Maraimalai Nagar near Chennai.
2000
2000
Best Employer Award
Best Employer Award for providing maximum number of employment opportunities to specially-abled
JRehab
-Government of Tamil Nadu.
2000
Award for Best Employer
Award for Best Employer of People with Disabilities
JRehab
-Government of India.
1997
1997 Third Tractor Plant Third tractor plant established at Kalladipatti near Madurai.
1995
1995
Star Performer Awards
Star Performer Awards for export excellence since 1995
-Engineering Export Promotion Council, India.
1981
1981 Second Tractor Plant Second tractor plant established Engineering Plastics plant setup at Doddaballapur near Bangalore.
1961
1961 TAFE Sembium Plant Tractors roll out from the TAFE Sembium plant at Chennai.
1960
1960 Joint Venture with Massey Ferguson Incorporated as a joint venture with Massey Ferguson.
TAFE CAFÉ
TAFE TRIBE
