Competencies

Overview

TAFE and TMTL have a well established R&D function operating out of their Sembium (Chennai) and Mandideep (Bhopal) plants, staffed with over 300 specialist engineers. The main thrust of the R&D function is sustainability and economic benefit to society and to launch products that meet evolving customer needs continually, leveraging the most relevant technologies in both products and processes.

TAFE's R&D facility at Chennai is a centre of excellence in farm machinery design and development since its inception in 1961. It has also been recognized by DSIR, Ministry of Science and Technology, Government of India, for many years now. It has developed a range of products that have helped TAFE expand in both the domestic and exports markets and empowered it to become one of the top exporters of tractors from India and being the preferred choice of customers in over 82 countries. Through IT enabled processes, new product launch cycle time has been significantly reduced.

TMTL's R&D centre at Bhopal is a well equipped farm machinery and application engineering centre that has successfully brought out a range of cost effective, robust and user-friendly tractors and equipment over the last fifty years. Developing a range of both air-cooled and water-cooled tractors, the centre has a strong focus on cost, customer and innovation, with an extensive testing and validation facilities.

The R&D function at TAFE has specialized facilities like:

Every product that rolls out of our factories comes with a promise of trust, quality and reliability.

The Amalgamations group is one of India's largest light engineering groups with interests in businesses that are predominantly in automobile components but also extend to diverse areas such as plantations, batteries, printing, book selling, pesticides and plantation products, engineering tools and paints. With a heritage of over 150 years of serving customers from farmers to tycoons the group comprises of over 40 companies with manufacturing units spread across India and a workforce of over 15000 employees. Originally comprising of a few European owned and managed companies, the group is now wholly owned and managed by Indian promoters. The group is well known for its strict adherence to quality in products and services and the highest standards of corporate governance and business ethics. Financial prudence is a hallmark of the group, leading to it being one of the least leveraged of groups with expansions being mostly funded from internal accruals.

ISO 9001, ISO 14001 and ISO 27001 Certified Company

The focus on Total Quality Management, upgrading Vendor Quality and productivity and strategic tie-ups with quality management specialists from Japan and the change management exercise facilitated by the Warwick Management Group has paid rich dividends in terms of more cost effective operations as well as being acknowledged by customers as manufacturers of quality products.

TAFE's tractors are delivered to customers in India through a domestic network of over 1600+ dealers supported by over 2000 sales outlets. The distribution and sale of its tractors is facilitated by the company's own fully trained sales staff of over 450 people, and close to 3000 dealer sales staff. The tractor group has a continually expanding reach through the setting of a large number of sales outlets and the group aims at reaching a state when any customer in India should be able to reach a sale point within 50 kilometers of his farm. The sales effort is supported by strategically located area offices for every major market which helps coordinate all sales efforts. The sales team also facilitates financing of tractors purchases through networking with banks and other financial institutions.

To ensure product support availability at major markets, customers are serviced through the nation wide network of dealers apart from specialist parts distributors. TAFE has an exclusive service team distributed among its various area offices to provide additional service support to dealers when and where needed.

In the international markets where TAFE directly sells its tractors, distribution is through large distributors who have their own distribution and product support network.

All dealer service personnel, both domestic and international, are trained at TAFE's Product Training Centre near Chennai on usage, servicing and troubleshooting of products through extensive and structured training programs that use a judicious mix of class room training, on the field and in workshop training as well as through the aid of digital media.

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