Collaborators & Associates

TAFE has a number of associations with industry and technology leaders such as AGCO Corp of USA, AVL of Austria, Warwick Manufacturing Group of the UK, Carraro from Italy to name a few, in its pursuance of product quality and overall excellence.

AGCO

TAFE has an ongoing collaboration with AGCO Corporation, Duluth, Georgia. AGCO is one of the world's largest manufacturer and distributor of Agricultural Equipment, selling its products in over 140 countries. The collaboration has lasted for 50 years and is built on mutual trust and respect for each other's competencies. These competencies are individually and collectively leveraged for mutual benefit across geographies through innovative arrangements for specific markets.
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Warwick Manufacturing Group, UK

At TAFE we have been working with the Warwick Manufacturing Group, now known as WMG, since the late nineties in managing change at TAFE through company wide initiatives. With their wide exposure to manufacturing technologies, materials and sustainability, operations and business management, TAFE has managed the changing environment in the industry through collaboratively devised approaches towards business that have helped ensure sustainable success despite its cyclic nature.
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Markets

TAFE looks at the world as its market place. Its acquired knowledge-base of diverse agro climatic zones, crops and cropping practices of over forty years has empowered it to design and develop tractors and aggregates to suit any climatic zone or application in the world. Its product development and styling strengths have been validated by worldwide acceptance of its products and styling. TAFE has a presence in over 85 countries, including markets such as the Americas, Eastern Europe, Africa and South Asia.

TAFE has leveraged its long association with its collaborator AGCO Corp to address emerging needs in the markets by offering a range of tractors designed, engineered and manufactured in India. Further it works jointly with AGCO in providing components and aggregates for the manufacture of tractors by AGCO and its subsidiaries in various markets.

Europe

TAFE' s presence in Europe is through a network of distributors. TAFE' s European office at Vienna oversees the European operations.

Africa

African continent is the emerging giant in terms of market requirements for farm machinery. Recognising the importance of this market, TAFE has been making inroads into this market through a number of distributors. Initiatives are in place to further strengthen the distribution channel in association with our collaborators. At present the Emerging Export Markets at TAFE oversees market initiatives in Africa.

Asia

The Asian markets are covered through distributors established by our Exports & Emerging Markets division and as TAFE' s range expands, a greater presence in the Asian market is expected. In its present range, TAFE boasts of a predominant presence in South East Asia with the key markets being Sri Lanka, Bangladesh, Myanmar and Nepal.



International Business Unit

An exclusive International Business Unit handles export of tractor components and aggregates to discerning buyers. Based out of Chennai, the unit also handles the marketing of tractors through AGCO in key markets such as the Americas and in other specific territories. The International Business Unit is poised to be a significant revenue earner, especially of components and aggregates to manufacturing units in the AGCO group.

American Markets

An exclusively designed range of sub 100 HP tractors are sold under the Massey Ferguson brand through our collaborators AGCO Corp, USA, in the American markets through AGCO's distribution channel.

Exports & Emerging Markets  (EEM)

TAFE sells a range of tractors in the sub 100 HP segment, under its own brand "TAFE" with its distinctive livery of coral orange and grey in Europe and other emerging markets through select distributors in the various countries. The distributors in turn have their own channels for reaching the tractors to customers and providing necessary pre and post sale support.

Starting from neighboring countries in South Asia, TAFE' s footprint in the EEM area spans over 75 countries including nations in Europe, the Middle East and Africa. TAFE, empowered by over 50 years of experience in meeting the needs of customers from the vast range of crops and agro climatic zones in India, is uniquely positioned to offer robust, fuel efficient and cost effective products. The products have been very well received in the various countries and are in fact predominant in several south Asian countries against stiff international competition.